Large-Scale Catalog Systems
High-volume product data, bulk imports, taxonomy, metadata, pricing, inventory, listing quality and catalog health across large SKU bases.
Ecommerce systems • automation • infrastructure
I build and operate ecommerce systems at scale.
I’m Gaurav Choudhary, an ecommerce systems architect and operator with more than a decade of hands-on experience across marketplaces, large catalogs, AI-assisted automation, commerce platforms, growth systems and production infrastructure.
$2M+Cumulative marketplace revenue managed
20+International marketplace accounts operated
200K+Product records handled through automation workflows
10+ yrsHands-on ecommerce and operations experience
About
I understand ecommerce from the operating floor to the systems layer.
I started in ecommerce by doing the work end to end: product sourcing, manufacturing coordination, listings, pricing, inventory, fulfillment, advertising, customer operations and marketplace management.
That operating experience gradually turned into a systems mindset. I began building repeatable workflows for product data, automation, catalog scale, infrastructure, search, deployment and AI-assisted operations.
Today my work sits between commerce and engineering. I care about what actually works at scale — not just what looks good in a diagram.
Core expertise
Built around real ecommerce complexity.
My strongest work happens where catalog scale, operations, automation, infrastructure and growth meet.
AI & Workflow Automation
AI-assisted workflows for cleanup, enrichment, classification, SEO metadata, repetitive catalog operations and approval-driven processes.
Commerce Architecture
Practical work across Shopify, WooCommerce and API-first commerce stacks, with a strong focus on reliability, scale and maintainability.
Marketplace Operations
Multi-account operations covering listings, inventory, advertising, compliance, account health, merchandising and cross-border execution.
Infrastructure & Deployment
Hands-on server operations with Ubuntu, Docker, Coolify, PM2, reverse proxies, DNS, SSL, Cloudflare and production troubleshooting.
Growth & Technical SEO
Search architecture, Merchant Center diagnostics, paid acquisition, internal linking, structured content, sitemaps and programmatic SEO systems.
Selected work
Platforms, ventures and systems I’ve built or operated.
These are examples of the kinds of problems I work on: scale, automation, commerce architecture, search, growth and infrastructure.
Product platformGergeant
Online tools and utility platform
A Next.js platform spanning PDF, image, calculator, networking and business utilities, with work across browser/server processing, responsive UX, analytics, SEO, Supabase integrations and deployment troubleshooting.
International ecommerceUniversal Reads
Large-catalog books commerce operation
Built and operated a cross-border ecommerce catalog with tens of thousands of products, combining Shopify operations, bulk data workflows, product enrichment, merchandising, Merchant Center and paid acquisition.
Commerce systems projectAmegweb
High-SKU WooCommerce architecture
Worked on large imports, WordPress/WooCommerce migrations, search and indexing performance, technical SEO, catalog scale and search architecture using Algolia and Meilisearch concepts.
Internal automationAI Ecommerce Operations Agent
AI-assisted catalog operations layer
Python/FastAPI-based workflows for product cleanup, SEO enrichment, taxonomy, bulk updates, approvals and remote operational control across high-volume ecommerce data.
Experience
A decade of ecommerce, moving from execution to architecture.
2025 — Present
Ecommerce Systems, AI Automation & Platform Engineering
Building and operating systems that connect commerce, automation and infrastructure. Current work spans Python/FastAPI workflows, Next.js applications, headless commerce concepts, large-catalog processing, AI-assisted product operations and deployment architecture.
2020 — Dec 2024
International Marketplace Operations
Directed 20+ international marketplace accounts and managed more than $2M in cumulative revenue. Worked across catalog expansion, SEO, inventory, advertising, policy alignment, account health and repeatable operational automation.
2015 — 2020
Founder & Ecommerce Operator
Built an ecommerce operation from the ground up, scaling monthly sales from approximately INR 1 lakh to INR 6 lakh while managing sourcing, manufacturing coordination, packaging, pricing, inventory, fulfillment, marketplace listings and customer operations.
How I think
Commerce should operate like a system, not a collection of manual tasks.
Catalog Intelligence
Designing repeatable systems for product cleanup, classification, metadata generation, bulk updates and catalog governance at scale.
Commerce Engineering
Bridging business operations and technical implementation so storefronts, backends, feeds and internal workflows operate as one system.
Automation Architecture
Connecting APIs, AI models, scripts, queues, approval steps and backend services to reduce repetitive manual ecommerce work.
Cross-Border Operations
Experience with international marketplace operations, sourcing, imports, logistics, localized commerce and multi-country growth execution.
Technology & platforms
Tools I use to turn operations into working systems.
My stack is intentionally broad because ecommerce problems rarely stay inside one platform. Product data, storefronts, APIs, automation, infrastructure, search and growth all interact.
ShopifyWooCommerceMedusaJSNext.jsReactPythonFastAPINode.jsPostgreSQLSupabaseOpenAI APIn8nGoogle Apps ScriptDockerCoolifyUbuntuPM2CloudflareMeilisearchAlgoliaGoogle Merchant CenterSearch Console
Selected achievements
Scale built through operations, automation and persistence.
Product records automated
AI-assisted workflows for cleanup, enrichment, metadata, taxonomy and repetitive catalog tasks.
International accounts
Marketplace operations spanning listings, inventory, advertising, compliance and account health.
Cumulative marketplace revenue
Hands-on responsibility for ecommerce performance at meaningful scale over multiple years.
Direct sourcing experience
Factory and supplier negotiations, procurement, bulk imports and cross-border logistics in China.
Personal profile
I build systems that make ecommerce easier to operate at scale.
This site is a record of the work, systems and operating experience I’ve built across ecommerce, automation and technology.