Skills with context, not proficiency bars

Every skill has
a reason it exists.

This is not a keyword list detached from experience. Every capability below links to the biography chapter where a real business, marketplace, catalog, campaign, application or infrastructure problem made that skill necessary.

Read the complete story

Skills & capabilities

Operator skills.
Technical depth.
Built from doing.

Every skill below links to the chapter that explains why I learned it, where I used it and what it led to next. No disconnected proficiency badges.

Foundations & Digital Publishing

Microsoft Excel Google Sheets CSV Workflows Amazon KDP Kindle Direct Publishing Digital Publishing Book Metadata Amazon Keywords & Categories

Ecommerce & Marketplaces

AI, Data & Automation

Development & Product Engineering

Next.js React Node.js Python FastAPI PostgreSQL Supabase REST APIs API-First Commerce Headless Architecture Shopify Liquid Web Application Development Internal Tools Utility Platforms Backend Workflows Database-Backed Applications Commerce Engineering

Infrastructure, Deployment & Search

Ubuntu Linux Docker Coolify PM2 VPS & Dedicated Servers SSH Reverse Proxies Cloudflare DNS SSL CyberPanel OpenLiteSpeed Production Troubleshooting Service Health Deployment Architecture Meilisearch Algolia Search Architecture

Growth, Advertising & SEO

Operations, Sourcing & Scale

Content & Creative Tooling

YouTube Content Workflows Content Operations Live Streaming Short-Form Content OBS DaVinci Resolve Blender ElevenLabs Suno AI-Assisted Content Production

A skill is more useful when you can show the problem that created it, the system it changed and the result it helped produce.

Every skill hasa reason it exists.

Operator skills.Technical depth.Built from doing.